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ATSC 3.0 Rollout Continues to Reach More Viewers

In 2023 NextGen TV ATSC 3.0 Increased its Reach to 22% of Amercian Viewers

According to TVTech NextGen TV broadcasts are expected expand to Chicago and reach 75% of the population in early 2024 as backers show off new features at CES 2024

In the runup to CES 2024, the Pearl TV consortium of U.S. broadcast companies has released new data showing that NextGen TV broadcasts, aka ATSC 3.0, expanded dramatically in 2023 by 22% and announced that it would be demonstrating new 3.0 feature, new devices, and insights into the NextGen TV rollout at CES 2024.

CES 2024 will be a pivotal one for NextGen TV given concerns that patent disputes could reduce the amount of NextGen TV-capable TV sets and consumer devices.

The group also announced that ATSC 3.0 broadcasts would begin in Chicago in early 2024 before the Super Bowl. Continue reading...

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Roku's Latest Patent: A New Era of TV Advertising?

What This Means for Your Roku Viewing Experience

In the ever-evolving world of technology, it's no surprise that companies are constantly seeking innovative ways to maximize their resources. One such company, Roku, a leading manufacturer of TV and streaming devices, has recently filed a patent that could potentially redefine how we experience advertisements on our televisions.

Roku's latest patent suggests a future where televisions could display ads when you pause a movie or a game. The company sees the idle time when the TV is on, but users aren't actively engaged, as a valuable resource. This isn't a new concept for Roku, which has already been leasing out ad space in its popular Roku City screensaver to various companies, including McDonald's and promotions for movies like Barbie.

As highlighted by the tech newsletter Lowpass, Roku values this idle time and its screensaver so much that it prohibits app developers from overriding the screensaver with their own. However, when you plug in an external device like an Xbox or a DVD player into the HDMI port on a Roku TV, you bypass the company's screensaver and other ads. And so, Roku has been working on a solution to this.

Roku's recent patent filing, as reported by Lowpass on April 4, outlines a technology that would allow the company to inject ads into third-party content, such as an Xbox game or a Netflix movie, using an HDMI connection. The patent describes a scenario where you're playing a video game and hit pause to check your phone or grab a snack. At this juncture, Roku would identify that you've paused the content and display a relevant ad until you unpause the game.

Roku's technology isn't designed to randomly inject ads while you're playing a game or watching a movie, as the company recognizes that this would likely upset users. Instead, the patent suggests several methods for Roku to detect when your TV is paused, such as comparing frames or using the HDMI's audio feed to search for extended periods of silence. The company also proposes using HDMI CEC, a protocol designed to improve device communication, to determine when you pause and unpause content.

Similarly, Roku's patent explains that it will use various methods to detect what people are playing or watching and attempt to display relevant ads. For instance, if it detects you have an Xbox plugged in, it might serve you ads tailored to an Xbox owner's interests.

While this patent doesn't guarantee that Roku will implement this technology, it certainly provides an intriguing glimpse into a potential future of TV advertising. As always, time will tell how users and the broader industry respond to such innovations.

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Roku Originals Reunites "The Real Bros of Simi Valley" for New Movie; Directed by Jimmy Tatro

Roku Press Release: New Movie Real Bros for The Roku Channel

SAN JOSE, Calif. - March 28, 2024 - Today Roku, America's #1 TV streaming platform*, announced the greenlight of the Roku Original feature "The Real Bros of Simi Valley: High School Reunion" which will stream exclusively on The Roku Channel this summer. The film is a continuation of the beloved original series, co-created by Jimmy Tatro and Christian Pierce, which became a social media phenomenon generating over a billion views across video platforms. "The Real Bros of Simi Valley: High School Reunion" will bring the "Bros"- Jimmy Tatro, Nick Colletti, Tanner Petulla, Cody Ko - back together for a new, hilarious adventure. Christian Pierce also returns as Aldis.

With the 10-year high school reunion around the corner, Xander (Tatro) and his squad (Colletti, Petulla, Ko) embark on a journey to become the dopest versions of themselves in time to flex on all of their old classmates.

"We came up with the idea for this movie back when we were writing season 3 of the show, so we're super excited to finally bring it to life," said co-creators Jimmy Tatro and Christian Pierce. "One simply cannot make a show about a group of friends who peaked in high school without highlighting an event as monumental as their 10-year reunion."

"The bros are back, and as ridiculously hilarious as ever, in this new Roku Original comedy feature from Jimmy, Christian, and team," said Brian Tannenbaum, Head of Originals, Roku Media. "With this latest project, Roku Originals continues our commitment to championing breakout comedy features, from top talent, for our millions of streamers to enjoy for free"

"With millions of loyal fans, Real Bros has cracked the code on how to connect with viewers through its innovative storytelling and groundbreaking social media campaign," said Michael Schreiber Producer, Studio71. "First as a series and now as a film, with Roku's support, Jimmy and Christian are raising the bar yet again. We can't wait to re-engage with our diehard audience."

"The Real Bros of Simi Valley: High School Reunion" is produced by Studio71, with Michael Schreiber serving as Producer and Adam Boorstin as Executive Producer. The film is written by Jimmy Tatro and Christian Pierce and directed by Jimmy Tatro. Morgan Pichinson oversees the project on behalf of Roku Originals.

Jimmy Tatro most recently starred in Searchlight's Independent Spirit Award nominated film, THEATER CAMP, which won "Best Ensemble" at the 2023 Sundance Film Festival and was chosen by the National Board of Review as one of the "Top 10 Independent Films of 2023." Next, he'll be seen in Nick Stoller's, YOU'RE CORDIALLY INVITED, opposite Will Ferrell and Reese Witherspoon for Amazon. On television, Tatro was nominated for a Critic's Choice Award for "Best Actor" for his role in AMERICAN VANDAL. Additionally, Tatro was the co-creator, director, and star of the television series, THE REAL BROS OF SIMI VALLEY.

Christian Pierce is the co-creator and writer of the hit Facebook Watch series 'The Real Bros of Simi Valley', which he also co-stars in; He's currently in preparation for a movie adaptation with Roku. He is known for his various roles on the popular YouTube Channel 'Life According to Jimmy' (3.43m subscribers), which hosts over 200 original sketches that he's written and directed.

"The Real Bros of Simi Valley: High School Reunion" joins Roku's growing slate of Roku Originals, including "The Spiderwick Chronicles," "Honest Renovations," "Morimoto's Sushi Master," "The Great American Baking Show," "Die Hart" franchise, "Meet Me in Paris," "WEIRD: The Al Yankovic Story," and more. From award-winning scripted entertainment and engaging documentaries to new breakout unscripted series, Roku Originals gives viewers free access to bold, fresh entertainment from the biggest names in Hollywood.

*By hours streamed (Hypothesis Group: Q4 2023)

About The Roku Channel

Launched in 2017, The Roku Channel is the home of free ad-supported streaming television on Roku, and features a diverse lineup of more than 80,000 on-demand movies and programs, more than 400 live linear television channels, and premium subscription offerings in the U.S. It licenses and distributes content from more than 250 partners and features a growing library of Roku Originals.

About Studio71

Studio71 is a global media company that produces and distributes premium, brand-safe content across all video platforms. The Studio71 content division produces thousands of original videos for Studio71′s owned and operated channels, podcasts, and apps and publishes over 1,800 partnered creator channels that generate over 13 billion monthly views across YouTube, Connected TVs, and social media platforms. The Studio71 sales division connects advertisers with Studio71′s top digital creators for targeted media campaigns and custom-branded content. Studio71 is headquartered in Los Angeles with offices in Berlin, New York, and Toronto.

You can watch it on Roku devices or TVs, and it's also easily accessible online at TheRokuChannel.com, iOS and Android devices, Amazon Fire TVs, Samsung TVs, Google TVs, and other Android TV OS devices.