Prime Video just found a way to take its terrible ads to the next level



Prime Video just found a way to take its terrible ads to the next level

Amazon wants to add shoppable ads during movies, TV shows and live events.




Amazon has been tinkering with the ads on Prime Video a lot this year. And it's about to get crappier.

In January, Amazon turned on limited ads as a default option for Prime Video. This means that most shows and movies will have, at the very least, advertisements before the program starts, if you're lucky. If not, you get ads inserted into movies and shows at seemingly random times.

And users have been complaining, and rightfully so since Prime Video is a service people pay for — at least ostensibly through their Amazon Prime subscription. In fact, Amazon has even been sued over Prime Video ads. Anyone who doesn't want to have ads on Prime Video has to pay an extra $3 a month for the option.

Now Amazon is experimenting with advertising and shopping. Ahead of upfront presentations to advertisers, Amazon is working to make it easier to buy products while watching shows, movies or sports on Prime Video.

Learn more: https://www.tomsguide.com/entertainment/prime-video/prime-video-just-found-a-way-to-take-its-terrible-ads-to-the-next-level


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