Best Free Digital Signage Solutions for Digital Advertising

Here are some of the best free and low cost solutions to advertise your business with digital signage

The digital signage market in the last several years has exploded. Digital signs are everywhere. Digital advertising is most often seen in airports, restaurants like McDonalds, or fine restaurants showcasing their menus. With the prices of large screen HD LED monitors continuing to drop, and low cost or open source software, digital signage is truly one of the most affordable ways to advertise your business.

Top 5 Benefits of Digital Signage VS Print Media

Digital signage offers many benefits that conventional print media can't touch.

1. Lower Cost
While the initial cost of digital advertising may higher, as time goes by this cost is reduced since future printing costs will be eliminated.

2. Frequent Updates
Updating advertising campaigns more frequently is a huge benefit of digital signage. Take advantage of seasonal promotions, special sales events and other local events. By controlling the software yourself updates can be made as often as you like.

3. Interactive Information
Along with your primary promotions digital signage can offer your customers a scrolling ticker tape of tips and other useful information which can help drive more sales. Digital signs can connect to the internet and use a RSS feed for live news or weather updates.

4. Control Your Digital Sign Remotely
Update your digital sings from anywhere. Since they can wirelessly access the net, you can make updates to your digital display advertising from home or while traveling. This gives you complete 24/7 access and control to your digital advertising from anywhere in the world. Advanced Content Scheduling allows Ad times can be scheduled so the display is static and changes only after your business is closed. Digital signage can also be setup more like a conventional screen saver so different ads can be rotated every few minutes or hours.

5. Engage Your Customers
Digital signage has a way of engaging and drawing in your customers in a way traditional print media can't. With bright high resolution HD screens and brilliant colors, conventional media can't touch digital signage when it comes to interacting with your customers and promoting your business.

Digital Signage Hardware and Software Requirements

Getting started with digital advertising requires several components that all act together to power your ad campaign. You may already have an extra unused monitor or media streamer so getting started with digital signage may cost less than you think.

1. Display Monitor
Purchasing a display monitor is the most costly yet most critical piece to digital advertising. Look for a high quality monitor that is sized appropriately and fits your space. A good example is the NEC E423 42-Inch 1080p 60Hz LED TV which offers a sharp, high contrast and bright picture to make your digital ads pop off the screen. A high quality digital signage monitor is really the most important component in your digital advertising solution and will take your digital images from lackluster to brilliant.

2. Digital Hardware
While you can find digital media devices that are especially made for digital signage, common low cost media players like Roku, or Android based media streamers with special channels or apps will work equally as well.

3. Digital Signage Software
The software controls every aspect of your digital signs. Fortunately this is the least expensive component and depending on your platform some very good solutions are available.

Roku Quick ESign

This is a Roku channel that offers a Quick and easy Digital Signage solution. Configure your sign content at Quickesign.com Your custom content will then stream continuously to your Roku. Add any number of scripts that can contain both images and video. You can even link to multiple devices.

Roku code: digitalsignage
Add channel: my.roku.com/add/signage

SignagePlayer (FREE)

This is a free open source app for digital signage media players. Visit start.digitalsignage.com to create a free cloud based account and chose from their templates to get started, or create your own. Download their free software that will work with Android, Linux, Apple iOS, Apple OSX, Roku and Windows.

Rise Vision Enterprise Digital Signage Software (FREE)

Rise Vision makes another great free open source cloud based software option for Android digital signage media players and other platforms. Visit risevision.com to create your free cloud based account and use their custom designed templates to get started. While the software is free they also offer to sell other optional premium content and widgets to enhance your digital signage project.

Concerto Digital Signage Software (FREE)

Concerto offers another great web based open source digital signage software solution. As seen in the video, Concerto digital signage software can even be run from something as inexpensive as a Raspberry Pi. Visit demo.concerto-signage.com to create a free user account and use their demo to see everything the software can do.

Their software is 100% free and another great solution to save money on your company's advertising budget.

Why wait, now you can get your new digital signage ads off the ground for your business quickly and easily using any number of these easy to use apps.

Additional Resources:

Media Streamers for Digital Advertising
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