The End of Free World Cup Streaming on Univision Deportes App
The Impact of Univision Deportes App on World Cup Viewership in the US
In a surprising turn of events, the Univision Deportes app has become a go-to platform for many people in the US to watch the World Cup, even for those who do not speak or understand Spanish. The reason behind this unexpected trend is the fact that Univision's service has been completely free for anyone to enjoy, with no requirement for authentication through a cable or internet service provider. However, this is about to change, starting from tomorrow.
Change in policy is likely to disappoint many viewers who have been enjoying over 50 live games at no cost
From the Quarter-Finals, which commence on July 4th, Univision is set to require a cable login from a participating provider to stream matches leading up to the Final. This shift in policy aligns Univision with WatchESPN, which has required authentication since the beginning of the tournament.
Univision's decision to provide open access up to the Round of 16 was a strategic move. As a spokesperson from Univision told Engadget, "We wanted to let the millions of soccer fans experience the World Cup and get familiar with our great coverage on the Univision Deportes app, while informing them of the benefits of TV Everywhere included as part of their pay-TV subscription."
This change in policy is likely to disappoint a significant number of viewers who have been enjoying over 50 live games at no cost. However, it was a generous gesture from the network to allow cord-cutters to enjoy the World Cup for free up until this point.
In conclusion a cable login to continue watching will be required
For pay-TV subscribers, the Univision Deportes app will continue to function as normal. They can still enjoy the thrilling matches of the World Cup, albeit with a cable login.
In conclusion, the Univision Deportes app has been a revelation for many soccer fans in the US, providing a free platform to enjoy the World Cup. However, as we move into the knockout stages, viewers will now need a cable login to continue watching. Despite the disappointment, the app has undoubtedly played a significant role in bringing the World Cup to a wider audience in the US.
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Use of third-party trademarks on this site is not intended to imply endorsement nor affiliation with respective trademark owners.
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