Pay-TV Will Dip To 38% Of U.S. Homes By 2027 As Exodus Continues; Streamers Facing Saturated U.S. Market, “Tectonic” AVOD Shift – PwC Forecast



Pay-TV Will Dip To 38% Of U.S. Homes By 2027 As Exodus Continues; Streamers Facing Saturated U.S. Market, “Tectonic” AVOD Shift – PwC Forecast


According to a Recent Article by Deadline


less people to pay for television in the future


The number of American homes with pay TV in the next few years is expected to decline significantly. According to a recent forecast by PwC, by 2027, only 38% of households in the United States will have pay TV. 
This decrease is due to a trend of people leaving traditional television services and moving toward streaming platforms. 
However, even the streaming market is becoming crowded, with an increasing number of providers vying for viewers' attention. PwC describes this shift as "tectonic" and suggests that the future of television may be dominated by advertising-supported streaming services.

Read more on DEADLINE




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