A Cheaper Apple TV May Increase Sales



A Less Expensive Apple TV Could Increase Sales



One of the most significant drawbacks of an Apple TV for many cord cutters is the higher price


Lower Cost Apple TV


Apple is reportedly working on releasing a lower cost Apple TV to compete with Roku, Google and Amazon.





A Lower Cost Apple TV May Make Sales Explode


"Prominent Apple analyst Ming-Chi Kuo on Friday said Cupertino could launch a new Apple TV in the second half. The analyst expects the product to be priced competitively and help the company narrow the gap with its competitors. source - benzinga



Apple TV as a Media Streamer Rocks


One advantage the Apple TV has over Roku and Amazon is the lack of advertisement on the platform compared to the busy ad-driven home screens on Fire TV and Roku. If they use a reasonably fast chipset in the new model, it would compete very well against Roku and Fire TV at the same price point.

Anyone that has ever owned an iPhone will instantly feel comfortable with the Apple TV interface. It's very smooth and easy to navigate between apps.

The high price of admission which is currently $179 for the 32GB 4K model, and $199 for the 64GB model is a big turn-off for many potential customers.

A lower-priced model that would sell for under $100 is an excellent move by Apple in the right direction.



Will a Lower Cost Apple TV Help Apple Gain Market Share


There was a time before Roku and Fire TV gained massive market share, Apple was the number one media streamer. For some reason, they stubbornly clung to their higher price point. But now that they implemented their own streaming TV platform with Apple TV+, a lower cost streamer would be a big advantage to help them attract more subscribers. 
Apple TV+  content has been improving, and you can't beat the lower $5/month cost for 4K Streaming.


Apple TV Now Less Restrictive Than Roku


Having learned from past blunders, the Apple TV is now less locked down and restricted than Roku. While Roku keeps clamping down on their media streamer with no IPTV apps or channels to be found. And earlier this year clamped down on Private Channels. Apple TV offers nine different IPTV apps for download in their App Store.

Kodi can also be installed on an Apple TV if you have a developer account, or know a developer that will sign the app. Learn more...


Apple releasing a new lower-cost model may again shake up the TV media streaming landscape. And it even could at some point once again end up dominating both Roku, and Amazon in streamer sales. 














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