ATSC 3.0 Rollout Continues to Reach More Viewers
In 2023 NextGen TV ATSC 3.0 Increased its Reach to 22% of Amercian Viewers
According to TVTech NextGen TV broadcasts are expected expand to Chicago and reach 75% of the population in early 2024 as backers show off new features at CES 2024
In the runup to CES 2024, the Pearl TV consortium of U.S. broadcast companies has released new data showing that NextGen TV broadcasts, aka ATSC 3.0, expanded dramatically in 2023 by 22% and announced that it would be demonstrating new 3.0 feature, new devices, and insights into the NextGen TV rollout at CES 2024.
CES 2024 will be a pivotal one for NextGen TV given concerns that patent disputes could reduce the amount of NextGen TV-capable TV sets and consumer devices.
The group also announced that ATSC 3.0 broadcasts would begin in Chicago in early 2024 before the Super Bowl. Continue reading...
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