Netflix Password Sharing Will Now Cost Much More in the U.S.
Netflix Rolls Out U.S. Password Sharing Fees and It's Not Cheap
After rolling it in other parts of the world, Netflix just announced password-sharing rules for the United States. Netflix sent out emails notifying U.S. subscribers about their new rules.
Sending your kids off to college with your Netflix password and login ID is now officially over. Well, at least that's what the company hopes, but some sites are already posting workarounds. We'll cover this a bit later.
Now the official policy from Netflix is One Household equals One Account. Anyone that lives in the same house can still use Netflix at home or outside their home. But if you do use Netflix on a Smart TV or media streamer at another location they will then ask you to verify that's it really you and not someone else sharing your Netflix account. The account owner will receive a PIN that you will need to enter within so many minutes as a means of verification.
Any devices also need to access your home network every 30 days. This could be a good thing though, those kids that never have time to visit suddenly may be showing up for dinner much more often.
Now if you do share your password with users outside your household this will cost you $8 more a month for each user. Limited to only But only if you are using the 1080p or 4K streaming plans. Ad-free and cheaper plans won't let you share outside your household at all.
Each account is meant to be used by one household. So, everyone who lives in the same house can still watch their favorite shows and movies on Netflix, whether they're chilling at home or out and about. For now, households only apply to users who use a Smart TV or media player like an Apple TV or Roku.
If you stream Netflix from a phone or PC, then you may still be ok until they decide to change this rule as well. You can read more about Household sharing in this special post on Netflix's website.
A quick Google search will find sites like Mashable, and Lifehacket have already found ways to exploit these new Netflix password-sharing rules. And while it is possible, to get around this, it won't take long for Netflix to plug these holes as well.
Seriously though, who is going to want to receive a 3 A.M. text from a kid at college asking for a pin code so they can get into their shared Netflix account or pay additional money every month for a private VPN? Most Netflix subscribers would not even have the technical knowledge.
So if you want to share Netflix with friends and family, the extra $8 a month may be your only option. But it's still cheaper than having to have two $20 Premium 4K accounts.
If United States Netflix subscribers follow those in other locations around the world where this new policy was implemented, they may lose some subscribers who simply won't pay more.
There are now also many more streaming services to choose from. And Netflix no longer has as much content as it once did. So subscriber churn could end up being a negative result of this new policy.
Netflix could still come out ahead because if a large percentage of users were using their bandwidth free, this also has a significant cost on the bottom line.
We'll have to wait and see what the end result will be with this new policy shift. From at one point welcoming password sharing, to now making customers pay more. This could either make them or break them. Only time will tell, and we will all be watching.
Now if you do share your password with users outside your household this will cost you $8 more a month for each user. Limited to only But only if you are using the 1080p or 4K streaming plans. Ad-free and cheaper plans won't let you share outside your household at all.
Each account is meant to be used by one household. So, everyone who lives in the same house can still watch their favorite shows and movies on Netflix, whether they're chilling at home or out and about. For now, households only apply to users who use a Smart TV or media player like an Apple TV or Roku.
If you stream Netflix from a phone or PC, then you may still be ok until they decide to change this rule as well. You can read more about Household sharing in this special post on Netflix's website.
Some Work Arounds Still Exist But May Not Last
A quick Google search will find sites like Mashable, and Lifehacket have already found ways to exploit these new Netflix password-sharing rules. And while it is possible, to get around this, it won't take long for Netflix to plug these holes as well.
Seriously though, who is going to want to receive a 3 A.M. text from a kid at college asking for a pin code so they can get into their shared Netflix account or pay additional money every month for a private VPN? Most Netflix subscribers would not even have the technical knowledge.
So if you want to share Netflix with friends and family, the extra $8 a month may be your only option. But it's still cheaper than having to have two $20 Premium 4K accounts.
Will Netflix Subscribers Cancel Their Subscriptions In Protest
If United States Netflix subscribers follow those in other locations around the world where this new policy was implemented, they may lose some subscribers who simply won't pay more.
There are now also many more streaming services to choose from. And Netflix no longer has as much content as it once did. So subscriber churn could end up being a negative result of this new policy.
Netflix could still come out ahead because if a large percentage of users were using their bandwidth free, this also has a significant cost on the bottom line.
We'll have to wait and see what the end result will be with this new policy shift. From at one point welcoming password sharing, to now making customers pay more. This could either make them or break them. Only time will tell, and we will all be watching.
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